Incoming freshmen at the University of Wisconsin – Madison have an option to live on-campus or off-campus. In an effort to market to high school seniors committed to coming to UW, Private Residence Halls needed an attention grabbing avenue to reach those seniors in an attempt to help them make the decision to stay off-campus in one of its six apartment complexes.
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Solution:
Total Media Productions produced an exciting, interactive DVD promoting its residence halls, the excellent locations throughout Madison,
its meal plans, all the amenities it offers, and how its price structure helped students select a Private Residence Hall versus staying
in a dormitory on-campus.